Make it simple and minimal: It doesn’t mean that bigger is always better. Websites with simple visual design were rated as most beautiful ever. Minimalism inspired a raft of sites that are clean, fast and easy-to-use.
For an attractive look semi-flat design can be preferable. Material design is a richer alternative to Flat Design to create clean, modernistic design. This new style language is launched by Google It uses shadow effects and the concepts of movement and depth in order to create designs that appear more realistic to the user than pure flat design.
Maintain Visual Hierarchy: It is the order in which the human eye perceives what it sees and the quality of what you are viewing. Present information in a logical, sequential pattern with more white spaces thus your website become more appealing.
Design perspectives: Meanwhile responsive web design helps many businesses worry less about designing for a constant stream of touch devices. The parallax technique allows the foreground and background content to scroll at different speeds, creating an illusion of depth. Frontend frameworks like Bootstrap, use of unique grid and card layout improves the look and feel. Carousels can add visual interest and reduce clutter.
Use of videos and images: It is not possible always to simply convey everything through text. Use of images and videos can create a visual communication of your ideas much faster than any text. Videos can easily demonstrate how a product or service works.
Fast browsing experience: Load your web pages quickly to promote your brand experience online. Reduced website loading time is necessary to satisfy the end-user and for search engine optimization .It will results your website to rank higher in search engines. It depends on hosting plan, HTTP requests, image optimization, caching etc.