If your business has been looking for an ideal way to showcase your brand or products in a visual and contextual manner … well Pinterest is just the ticket! Pinterest, the relatively new and upcoming social media tool, is one that is exciting, visual and really fun to use. According to Mashable, 15% of internet users are already on Pinterest, which competes with 16% of users on Twitter, which means that it is the 4thbiggest platform for referral traffic in the world.
So, what does this really mean, and how can you effectively use this tool to drive traffic and get more exposure to your brand? Will Pinterest work for you if you catering to businesses rather than customers? Let’s go over a few of the basics:
• Pinterest is easy and fun to use. Once an individual or a business has an account, Pinterest users ‘pin’ images onto their ‘boards’ and each image links to the original website of the ‘pin’ so that the user can benefit from connections to a variety of media, all in one place! You can also follow, share, and engage with other users’ boards. Like Facebook, Pinterest is highly addictive – hence the massive success that the platform is enjoying in such a short amount of time. The average user spends approximately one hour and fifteen minutes on the site! (source: ComScore) That’s what makes it a must-have for any business in 2013.
• Pinterest is great to showcase the personality and lifestyle of your brand. As women are five times more likely to use Pinterest than men (source: The Guardian) the most popular ‘pins’ to date are often recipes, photos of pretty things and home interior bits and bobs – at least that is how it’s been in 2012. However the site is like a living organism and in a constant state of evolution. With every large brand hopping on the Pinterest train, the trend for 2013 seems to be ”the place” to show off the lifestyle your brand aspires to, and what ethics and values you support.
• Pinterest should not be used to simply show your products, in fact that would miss the point of Pinterest altogether. Use it as a resource to educate and inform your followers in a fun and friendly way, instead of simply as another site to showcase your services. It will make your brand feel more human and absolutely relatable.
So are you ready to get started with Pinterest? We’ve compiled a few of the hot new trends for inspirational boards, pins and topics for Pinterest use:
Stunning and unusual photos of the cities where you have HQs
Your staff, profiles of your CEO, and what you do
Never before seen visuals of your products in their most useful form
Blog posts and articles that are useful and engaging
Boards that show an aspirational lifestyle for your followers to relate to
Contests and incentives for users to pin your pins
If you don’t think your business is visually rich, think outside